Study Reveals: 80% of Professionals Abandon Their Fitness Goals—Want to Be Part of the 20%?

The Secret High Achievers Use to Stay Fit

You’ve likely heard this before: “I’m too tired to work out after a long day at the office.” Maybe you’ve even said it yourself. And guess what? You’re not alone.

 73% of people cite 'tiredness' and 'lack of motivation' as the top reasons for not exercising

In the UK, 73% of people cite 'tiredness' and 'lack of motivation' as the top reasons for not exercising. A recent YouGov survey of 2,086 adults showed that 38% identified a lack of motivation as the main hurdle to improving their diet and exercise routines, while 35% mentioned feeling 'too tired' as a significant barrier to making healthier choices.

This makes it clear: motivation and energy are key factors holding us back from healthier lifestyles.

But here’s the kicker: This lack of exercise doesn’t just derail your fitness goals. It seeps into every aspect of your life—your energy levels, your confidence, even your overall happiness. So why do we let this happen? And more importantly, how can we change it?

The Problem: A Vicious Cycle of Inaction

You know how it goes. You’re grinding away all day, and by the time you get home, the idea of working out seems as likely as a unicorn showing up to give you a lift to the gym. It's like you’re stuck in this cycle: day after day, your motivation drains away, and with it, your self-belief. You WANT to work out, but the mental and physical exhaustion of the office/emails/phone calls/meetings/kids/the dog/the kids again just doesn't leave any energy for exercise.

Here’s the truth: the problem isn’t physical fatigue. It’s mental. The real battle is happening in your mind.

What makes it even more frustrating? So many of us are pouring money into gym memberships that barely see the light of day. In the UK alone, we’re flushing around £4 billion down the drain each year—that’s about £200 per household gone to waste. And it doesn’t stop there. Plenty of people invest in home gym equipment, hoping the convenience (and often hefty price tags) will spark some motivation. But guess what? It doesn’t work. Over a quarter of people in the UK have £180.50 worth of unused gym gear collecting dust. Shockingly, 8% have an average of £727 worth of equipment just sitting there, and 4% have unused gear valued at a whopping £1,480!

That’s not just money wasted—it’s potential left untapped.

You’ve Heard of NLP Before, But Not Like This

You’ve probably heard of NLP before—maybe in the context of quitting smoking or something similar. And let’s be honest, sometimes it sounds a bit airy-fairy or like mumbo jumbo, right? But here’s the deal: NLP is actually pretty straightforward. It’s just a fancy way of saying "a mental technique". And guess who’s using mental techniques like this? The fittest people in the world! Elite athletes and high-performing professionals rely on it to sharpen their game and keep themselves motivated.

Imagine flipping a mental switch that takes you from "I'm too tired" to "Hell yeah!"

You don’t think they get tired or have busy lives? Trust us, they do! But they use tools like NLP to push through, stay consistent, and keep winning—both on and off the track.

And here’s the thing: You don’t need to be training for the Olympics to benefit from NLP. You might not be aiming for medals, but you definitely want to win at consistency, don’t you? The beauty of NLP is that it’s not just for the pros. It’s for anyone who wants to take control of their mind and, by extension, their life.

Imagine flipping a mental switch that takes you from "I'm too tired" to "Hell yeah!" —where excuses melt away, and inconsistency transforms into a solid routine. That’s the real magic of NLP. Don’t get hung up on the name—whether you think it’s a fad or just another buzzword, it doesn’t matter what you call it. What matters is that if you use it, even for just 5 minutes, you can go from drained to pumped, ready to crush your workout!

The Solution: NLP—Rewiring Your Brain for Fitness

NLP offers a way to reprogram your thoughts, so you stop seeing exercise as another chore and start seeing it as a non-negotiable part of your day. It’s about breaking those mental barriers that keep you stuck in the same patterns.

If you’re not willing to do something different, nothing will change.

90% of athletes use some form of mental technique, and 97% of them attribute their success to these mental practices​! Now, you don’t have to be aiming for gold medals, but success leaves clues, right? The fittest people in the world, those who exercise EVERY DAY (multiple times a day) use mental techniques to stay on track. If we want to be fit, maybe it’s time we take a page out of their playbook?

Imagine the Power of Consistency

Now, think about what would happen if you stayed consistent. You don’t need to invest in fancy equipment or join an expensive gym. Just stay consistent. What would change in your life if you committed to a simple, regular exercise routine?

Your energy would skyrocket, your confidence would grow, and you’d start to see yourself as someone who follows through on their goals. That identity shift is powerful.

It sounds counterintuitive, right? Focus on my mind to get my body fit? Absolutely! Think about it—gyms, diets, and fitness trends have been around for decades. We’ve all dabbled in routines, bought the latest equipment, tried yoga, hot yoga, cold plunges, quick HIIT workouts, long marathon training—the list goes on. And hey, all of these are great, no doubt! But here’s the kicker: if you’re too exhausted to do them at the end of the day, maybe the problem isn’t the activity itself?

Answer this: After a long day at work, when all you want is your couch and Netflix, if you suddenly found out you’d won the lottery, would you say, “I’m too tired to deal with this right now, I’ll sort it out tomorrow”? Of course not! No matter how tired you are, you’d be checking that ticket in a heartbeat! So, it’s not really physical exhaustion that’s keeping you from working out—it’s how you’re thinking about it.

Transformation isn’t just possible—it’s inevitable when you use mental techniques to keep consistent with your exercise. And with NLP, you’re just minutes away from flipping the script on your fitness journey.

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If you want to discover more about mental practices to keep your motivation on fire and trick your brain into action, check out our digital toolkit, Motivation On Demand. Packed with practical exercises and insights, it’s designed to help you instantly ignite your motivation and keep it burning bright. Don’t wait for tomorrow—start your transformation today. Now available on Kindle!